Capital Region Dance Season Calendar

Year: 2022-2023
DanceForce Member: Toni Smith
Artists: 20 dance companies
Community Partners: Saratoga Performing Arts Center; The Egg, Albany; UAlbany Performing Arts Center
Audience: 8,000
Counties: Albany, Rensselaer, Saratoga, Schenectady

The Capital Region Dance Season Calendar is a four color brochure that represents 10 dance presenters in upstate NewYork. Participating presenters are located in Albany, Saratoga Springs, Troy and Schenectady. The calendar covers an eleven month period September to August and provides a full list of dance performances in a four county region. The Project is the only effort and document for all dance presenters to work together to develop dance audiences.

  • Data on the dance season was gathered by DF member Toni Smith.
  • A foldable calendar was designed by DF member Kim Engel.
  • 7,000 four color calendars were printed.
  • 5,500 calendars were processed at a mail house and send to known dance audience members.
  • 280 calendars were sent first class to all members of the regional Dance Alliance.
  • 1,472 calendars were provided to local presenters and arts organizations for tabling and distribution.

Partnerships between organizations that offer dance are nurtured by this project. Local dance companies are also consulted and listed on the calendar. Each year a new presenter emerges and others are less active.