DanceForce Member: Toni Smith
Community Partners: Dance Alliance – Ballston Spa NY; The Egg, Albany; Proctor’s Theatre, Schenectady; Skidmore College
Counties: Albany, Columbia, Rensselaer, Saratoga, Schenectady, Washington
The Capital Region Dance Season Calendar features two dozen dance performances and festivals that take place in New York’s capital region. It is the only collaborative marketing tool for 20 dance companies, local and touring and up to 10 dance presenters. The calendar brings local dance sponsors (presenters, universities, arts centers, dance companies) together to collaborate on a project that increases the awareness of the update Hudson area as a dance mecca. Four thousand, four color calendars are designed and printed. A mass mailing of 3,500 local know dance audience members is sent. A first class mailing is sent to 200 members of a the local Dance Alliance (teachers, artists, dance lovers) The calendar is posted on local websites. Calendars are placed in 38 libraries and tables at arts venues.
This calendar is a tradition and a valued tool for developing dance audiences. It allows early notice for performances and events that allows for planning on the part of schools and audience members.