DanceForce Member: Toni Smith
Community Partners: Dance Alliance – Ballston Spa NY; Skidmore College; The Egg, Albany; UAlbany Performing Arts Center
Counties: Albany, Rensselaer, Saratoga, Schenectady
The Capital Region Dance Season Calendar is a four-color, two-sided, 14 x 8 1/2, artfully designed marketing item that documents the entire Capital Region dance season: performances, residencies, festivals. The development of the calendar requires that up to 10 dance presenters and universities from four counties work together to contribute data and images of upcoming dance programing. It is the only collective repository for 12 months of dance in upstate NY. Typically the venues engage in their own independent marketing. The calendar is bulk mailed to 4,000 local dance lovers and mailed first class to 200 members of a local dance membership organization – The Dance Alliance. Additional calendars are tabled at coffee shops, food coops and arts organizations.