Year: 2019-2020
DanceForce Member: Toni Smith
Community Partners: Dance Alliance – Ballston Spa NY; Skidmore College; The Egg, Albany; UAlbany Performing Arts Center
Audience: 7,000
Counties: Albany, Rensselaer, Saratoga, Schenectady
5000 Capital Region Calendars were printed and distributed. Included in the distribution was a first class mailing to 250 members of the Local Dance Alliance. 4,300 calendars were sent third class to a mailing list that combined dance audiences a the Egg and dance audiences at the State University of NY, Albany Performing Arts Center. This project is an opportunity for 10 regional dance presenters to list their dance offerings on a single marketing item. It is a compilation of dozens of dance performances that each have spin off activities such as school shows and workshops and guest lecturing for touring and local dance companies. The goal of the project is to increase dance audiences, provide a heads up for dance educators who want to plan in advance for student access to dance events. Four counties, four cities and 30 dance companies are incorporated in the project. This annual calendar is a celebration of the collaborative efforts made by devoted Capital Region dance organizations.