Year: 2015-2016
DanceForce Member: Toni Smith
Community Partner: Dance Alliance, Ballston Spa; Kim Engel; Proctor’s Theatre, Schenectady; The Egg, Albany
Audience: 2,500
Counties: Albany, Rensselaer, Saratoga, Schenectady, Washington
The Capital Region Dance Season Calendar is a collaborative effort on the part of 10 capital region dance presenters. Â A uniquely designed, four color calendar that lists the dance performances, residencies and festivals in five counties is produced as a self mailing piece that can be tabled throughout the region, reaching 2,500 potential dance audience members. Â The project requires that all dance sponsors provide their roster along with marketing photos and contact information up to a year in advance. Â The calendar is sent first class to regional members of the Dance Alliance, a membership organization of dance educators, artists, audience members. Â The calendar is tabled in a dozen public libraries, multiple theaters, cafes and arts centers. Â It is the only listing that includes the entire dance season on one document. Â Dance presenters often work independently to build audiences, so the public rarely has a full picture of all the dance activity. Â The calendar serves many purposes including the need for dance presenters to work together toward a single goal – collaborative marketing of the NYS capital regional dance season.