Capital Region Dance Calendar

Year: 2014-2015
DanceForce Member: Kim Engel
Community Partner: Dance Alliance
Audience: 2,500
Counties: Albany, Rensselaer, Saratoga, Schenectady

DF member Kim Engel helped support this initiative of DF member Toni Smith that was established many years ago. Toni is in her non-funded year, so a portion of Kim’s allocation allowed the calendar to continue this year despite the absence of funds available to its main proponent. In addition to the DanceForce allocation, the Dance Alliance, Emma Willard School, Skidmore College and the UAlbany Performing Arts Center contributed funds to cover the project’s expenses.

The Capital Region Dance Season Calendar is a project in which dance presenters, dance sponsors, arts organizations, colleges, universities and schools collaborate to market a four-county dance season. The calendar spans an 11-month period and provides listings of dance performances, dance festivals and dance residencies. In addition, it provides box office and contact information for 14 organizations that sponsor dance. 2,500 full-color, double-sided, folded calendars are designed, printed, and distributed in the region. A first-class mailing is sent to a local dance membership organization, the Dance Alliance (250 members). The remainder of the calendars are tabled at dance-friendly and arts organizations, and inserted into programs at dance performances.